It has long been said that the value of any company or organisation is the sum of it's brands and it's people.
In recent recessionary times many companies appear to have completely forgotten this philosophy.
In the rush to cut costs, the first two budgets that have been cut are the marketing budget that creates awareness and a true differential and even worse the staff training budget that invests in the firm's most valuable assetts.
Before you make any knee jerk financial decisions, ask yourself if this is what leading companies like Apple and Google would do. I think you know the answer. Believe me, businesses of all sizes both great and small are suffering from this. Don't become another one of them.