Leave Prospects with an Outstanding First Impression

Let me try and explain where I am going with this one. You meet some one at a networking event. You are the the fourth person they have spoken to at the event. After a brief discussion you part ways and you offer your trusted business card in the hope they will remember you and call you back sometime in the future. How do you stand out versus the other contacts, who quite possibly offer similar products and services to yourself? Well how about this.......

Give them a copy of your latest book or Fact finding Report related to their industry issues! Yes, that's right..... you can do it. It is not as hard as you might think.

1) Identify Problems. First and foremost, you must find an area within your industry that is in need of expert advice. One of the simplest ways to do this is to make a list of problems that your prospective customers and prospects face in your industry. What frustrates or angers your prospects? Do they need legal advice? Financial advice? Do they need marketing help?

No matter what business you operate in, their are numerous problems that your prospects face.

2) Research Solutions. Once you have identified problems in your industry, begin researching possible solutions. Read online articles, visit your local library, attend classes, seminars and webinars. The main goal of your reasearch is that you eventually want to offer tangible solutions to your prospects.

3) Educate Your Prospects. One of your main objectives is to offer your prospects a sample of your knowledge base. You can turn your knowledge into a special report, short e-book or 10-day e-course. Once you begin packaging your knowledge and offering it to others, you will be surprised how quickly you will develop a group of followers that are eager to learn from you.

So, take the time to identify the problems in your industry, research the solutions and then educate your prospects. You will soon find that you have more business than you can handle!

Comments

[Justin Lawes]

This post is amazing!! I really like the idea of taking something different with you to a networking event. Even looking into my top drawer I can see at least 14 business cards from corporate banking to wholesalers and non of them stand out.

Loving your tips thank you.