Essential Marketing Audit Part One

Below is a list of 17 Crucial questions you should be asking yourselves in this new Economy. Every time you answer in the negative you are missing out on valuable cash that is available.

Do you have a written strategy document and marketing plan?

Do you have a measurable New Customer Acquisition plan?

Do you have an Elevator pitch?

Do you know the lifetime value of an average customer?

Do you know your true cost per lead/sale?

Have you created a profile of your ideal client?

Are you able to qualify prospects in advance of speaking to them?

Do you receive referrals from every client you meet?

Do your ads, sales letters and emails generate the response you want?

Do 80%+ of your sales proposals get accepted?

Do you know the Key Performance Indicators your prospects use?

Do you know your prospects information needs?

Do you know how many prospects visit your website and that you could be losing as many as 75% of them every day?

Do you make the most of the latest technologies available such as blogging, webinars and podcasts?

Do you currently sell to more than one prospect at a time? (ie; in groups)

Do you know how much the intellectual property you possess is really worth?

Will you be happy to survive at your current income levels for the next 12 months?