Quick Marketing Audit Part II

Here is the second part of the audit where the focus is to really  to get you to think about what you actually do. It sound easy doesn't it? Well it's not, even though it is hugely important when trying to attract new clients to your business. How many times have you struggled at a networking event to clearly verbalise to someone exactly what they will get as a result of what you do? Here we go.

What business are you really in? What is the result of what you do?

Why do people need your product or service at all? Why do they need it now?

Why should they buy it from you rather than someone else?

What do you do differently from other businesses? What is your edge?

What do your clients/staff think of you?

What client problems are you solving?

What is your “value proposition” to clients so they can’t go anywhere else?

If you can find answers to these questions, I guarantee you, your business life will become much more stress free than it is currently. Consider this putting your Business Development Department through a M.O.T. test.