The 7 Reasons why People buy anything

I am often asked when helping clients put presentations together, what exactly will make their customers buy from them.  I would love to say I have the answers for every company and product, and every eventuality. Alas I do not. What I do have is a list of 7 reasons that repeatedly come up time and time again. I suggest you study the list to check which ones are applicable to your products and services and make sure you address these in all your marketing materials.Over to you.

1. Desire for gain
2. Fear of loss
3. Comfort & Convenience
4. Security & Protection
5. Pride of Ownership
6. Satisfaction of Emotion such as love
7. Satisfaction of ego

The first two are fairly obvious due to the greed in human nature. The others need some more thought.