Video Series Request
This form does not yet contain any fields.
    AMC on Twitter

    Law Firm Marketing


                                                          

    Experienced Professionals brought together to help Grow Your Firm

    AMC Ltd are proud to announce the launch of a fantastic new source of help and ideas for the legal space called Future Legal Consulting. This group of highly skilled professionals are able to offer a wealth of experience helping Firms deal with Business Development, Forward Strategy, Website & SEO, HR & Lexcel Accreditation and Recruitment.

    Below are David Artingstall, Mike Knudsen, Matt Oliver, Alistair Marshall and Catherine Gasparini .

     

         

    The team of experienced professionals all share first hand and in-depth knowledge of building profitable, sustainable and scalable professional services businesses.  Led by David Artingstall the former Senior Partner at Fentons Solicitors, the team comprises Catherine Gasparini, experienced Practice Manager and Lexcel Accredited Consultant and HR Manager, Alistair Marshall who has worked with both leading City Centre and high street practices on Business Development, Matt Oliver a former solicitor who specialises in Legal Internet marketing & SEO. The team is backed by Mike Knudsen, an experienced Business Mentor and Professional Services Business specialist.

     

    With competition from both in and outside the profession increasing sharply and with challenges from increasing P.I.I. premiums, regulation and costs, solicitors on the high street need all the help they can get to build a sustainable and profitable business. With many practices unable to afford the cost of employing someone full time in-house with the necessary business and management skills that are needed, a sensible alternative is to consider “buying in” outside expertise.

    Recognizing this need Future Legal Consulting (FLC) helps firms to acquire the skills and take the actions that allow them to be profitable, sustainable and scalable. To learn more about FLC check out the website at www.futurelegalconsulting.co.uk or telephone David Artingstall on 08456 4343 16.

     

                                                                                                 
    "The Legal Services Act 2007 brings with it future challenges and pressures to the traditional solicitor’s practice. Proven business expert Alistair Marshall understands the future challenges and pressures of our profession and I am absolutely convinced that his long-term and incisive vision as to how the successful solicitors’ firms of tomorrow will operate is the correct one. In my opinion, Alistair Marshall’s ideas around how to maximise revenues both face-to-face and online, through relationship building and legendary customer service, are exactly right. If you are a solicitor with any interest in preserving your future business the least you can do to help yourself is to speak to Alistair  – he offers free consultations and will thoroughly surprise you in the way you currently see your business.”

    Matthew Parkinson, Director, Belshaws Solicitors


                                                  

    “We discovered Alistair via one of his enlightening seminars, where we were impressed with his honest assessment of the issues facing modern day law firms and how to address the challenges of business development going forward. We have witnessed at first hand his refreshing approach in the areas of strategy, web content and copy writing and are happy to refer him to our Connect2 Law Partners and Entrepreneur Department clients alike.”

    Kay Kennedy, Head of Entrepreneurial Services, Pannone Law LLP


                                                               

    “Alistair’s views on how to achieve new revenues via both online and offline activities are eye opening. He clearly explained how we can differentiate ourselves versus the competition and how to verbalise our advantages to interested parties. His ideas on maximising networking opportunities and how to get more referrals are first class.”

    Mike Gibbons, Managing Partner, ALB Law, Southport

     

     "Being a relatively small High St firm with 3 Partners, we do not have a large budget to spend on marketing the business. AMC worked with us on creating a targetted plan, at low cost, that has already seen us attract new clients across all our practice areas. The return on investment has been excellent."

    Kavon Hussain, Partner, Rozita Hussain Solicitors

                                                                    

    "The sessions were excellent and really worthwhile. They helped us formulate a Marketing Strategy for the business and we have seen an immediate uplift in leads from the website and I've even been interviewed as an Expert by the local radio!"

    Neil Millar, Principal, Neil Millar & Co Solicitors

                                                                

    "He challenged us in many positive ways and made us take a long hard look at our business and the manner in which we take ""product" to market . We already had the right people with many of the right skills but Alistair helped us to organize ourselves and to focus on what we needed to do. We are already reaping the rewards by changing our emphasis and doing what is important".

    Julie Mogan, Partner, DTM Legal

     

     

    Imagine a world where you could double your current return on investment on Business Development Projects.

    Firstly, work out how many hours are currently undertaken by you and your Law Firm on marketing and multiply this by your chargeable hourly rate.  Are you getting value for money?  How different could this be if everyone knew what was expected of them, were trained in the necessary skills and were highly motivated to achieve their financial goals?  Wouldn't business life be easier if you could have systems in place to generate steady streams of new business at the lowest possible cost?

    We will help you enable potential clients to recognise you, understand what you can do and how you can help them, remember you at a future time of need, and become their preferred supplier over time.

    Questions Raised by Potential Clients

    I don’t know who you are

    I don’t know your company

    I don’t know your company’s products & services

    I don’t know what your company stands for

    I don’t know who your customers are

    I don’t know your track record with company’s like mine

    I don’t know your reputation

    Now what was it you wanted to sell me again?

    Whether you answer these questions sufficiently well depends on your Law Firm Marketing.

     

    We live in a world where we compete with similar Firms with similar people with similar qualifications using similar software to produce similar services sold at similar prices through similar channels to similar customers. To survive in Today's marketplace you must be doing it better than the competition and be very good at telling that message to your existing and potential clients via your Law Firm Marketing.

                                                    

    Strategic Planning & Vision

    We help you design a clear path to where you want to take your law firm. 

    We work with you to: 

    •       Create a business development roadmap including short and long-term goals.

    •       Assess the success of your current business attraction and retention efforts.

    •       Develop a future vision and marketing initiative.

    •       Design an implementation plan reflecting your mission for the firm.

    •       Help you implement the strategies required to reach your objectives.

    •       Teach you communication strategies that promote client loyalty 

                                                     

    Business Development

    Via Law Firm Marketing we help you get noticed and attract more clients.

    We work with you to:

    •       Analyze your current routes to market.

    •       Show you how to stand out in a Competitive Marketplace.

    •       Show you how to be seen as “The Expert”.

    •       Design and develop strategic alliances.

    •       Become a sought after speaker.

    •       Use the media as a powerful marketing tool.

    •       Create a client experience that will inspire them to send you referrals.

    •       Stay at the forefront of your client’s minds.

    •       We help you project a Professional online image to potential new clients

    •       Develop Social Media relationships with LinkedIn, Twitter and YouTube.

    •       Turn website visitors into Paying Customers.

                                                        

                                                                   Why Choose Us?

    We specialise in Law Firm Marketing. We have worked with small local practices through to large City Centre Firms understanding the issues that you face on a regular basis. We work with you and your staff as part of your team.

    There are No Pricing Surprises. We don’t charge you per hour. We charge you either a Flat Monthly Fee Retainer or a pre-agreed Project Fee, based on half or full days. You choose what works best for you.

                                                 

                                                        How It All Works

     

    1.     We conduct a needs analysis to assess your law firm’s strengths, weaknesses, and opportunities. This starts with 50 Questions all Firms should be able to Answer and inevitably provides fantastic opportunity for debate and discussion on 'Best Practice' regarding Marketing, Sales & Customer Service delivery.

    2.     Identify possible solutions for your particular firm.

    3.     Discuss and outline recommendations including incorporating the Top 20 Marketing Systems you can use to generate new client leads.

    4.     Help you implement our recommendations including training you and your team on new skills, methodologies, strategies etc.  We need to teach you to do it for yourself and enable you to spend the time and focus on what you do best—practice law.

    5.     Post-project review and accountability to achieve measurable and tangible results.

                                                    

                                                   Topics covered Include

    How to create a 'Just Do It Culture

    Client targeting and niche market strategy

    Top Lead Generation Techniques

    How to market the firm for free.

    How you pitch at Face to Face meetings.

    Key Account and Client Relationship Development.

    Using client feedback as a marketing tool.

    Make your website a Profit centre in it’s own right.

    Double your return on your advertising spend

    Take advantage of the latest technology

    Top 4 Ways to enhance your bottom line

                                                     

    When should you work with us?

    Law firms use us when they need to:

    •       Identify and assess current business opportunities to drive revenue growth from the existing client base and attract new clients to the firm. Being the owners of a firm, sometimes you are too close to the action. It is difficult to identify issues, missed opportunities, and liabilities for your firm. We help assess it from an outside expert point of view and through the customers’ eyes.

    •       Supplement staff. You can save a lot of money hiring a consultant instead of full-time staff. Consultants are a great outsource option and can help you with temporary increases in work or on a per project basis.

    •       Give you the drive to see the Project through. Often, law firms fall into a rut of doing things the exact same way. They miss opportunities staring at them in the face because they become immersed in their work, client management, and internal staff issues. A consultant helps you jump start your firm by giving you an outside expert assessment of your law firm’s marketing and business development function and recommendations to improve it.

    •       Learn a new skill. Law school did not teach you very much if anything about attracting new revenue streams to your legal practice.  No syllabus currently covers Law Firm Marketing and how to attract new clients to your practice. We can help you bridge that gap. We can teach you strategies focused on law firm marketing, offline and online business attraction and retention, publicity, differentiation, and more.

    •       When you want to facilitate a change in the attitude and behaviour of partners and fee earners to exceed prior levels of achievement in Revenue Growth.

     

    "With Alternative Business Structures around the corner, we recognised the importance of being able to market the business effectively in our locality and AMC helped us see all the options available to us. We have been pleasantly surprised to realise that the majority of what needs to be done can take place without huge financial resource. Highly recommended."

    Michael Wood, Managing Partner, Rupert Wood & Son Solicitors


                                                   

     "Alistair has provided useful and insightful ideas for Chafes Solicitors on a number of occasions. 

We will be putting many of his recent suggestions into practice. We feel that his input would also assist other companies who may need an external point of view, all too often it is difficult to see where you can improve when you are so close to a project. I look forward to working with him in the future."

    Julia Hibbert, Marketing Manager, Chafes Solicitors

     

    To give your firm the impetus it needs to Hit Your Financial Goals call us Today to arrange a FREE No Obligation meeting to discuss Your particular circumstances on 0161 748 0060. We look forward to talking with you.